Email marketing specialist focused on Klaviyo-powered ecommerce retention.
Klaviyo Product Certified - Email Marketing Portfolio
Retention-focused email marketing for ecommerce brands that want more than pretty sends.
I help brands plan campaigns, build flows, improve popups, and write conversion-focused email systems that support revenue, repeat purchases, and stronger customer relationships.
Flows & automations
Campaign calendars
Popup strategy
Email copy & design direction
Featured audit proof
Existing flow audit
Browse Abandon Audit Result
$11.2KTop attributed revenue from a 2-email browse abandon flow with a 53% open rate.
Audit-style study of BOOM! by Cindy Joseph's existing Klaviyo flow ecosystem.
Featured audit proof
Existing flow audit
Abandoned Cart Audit Result
$33.9KTop revenue from the first abandoned cart email, backed by an 11% click rate and 5.4% placed-order rate.
Used here as visible trust-building proof before the full case-study breakdown.
Mobile-focused campaign and promotional email designs for ecommerce brands.
Welcome, win-back, site abandon, browse abandon, post-purchase, and more.
VIPs, high-potential purchasers, cross-sell audiences, win-back, and suppression logic.
A fuller portfolio stack for freelance pitches, outreach, and client presentations.
Social Proof
Proof of execution, performance, and real-brand segmentation work.
This section highlights the kind of proof clients care about most: who I am, how campaigns performed, and how I handled segmentation work on a real brand account with a 330K+ list.
Case Studies
Audit-style case studies that show how I think inside real Klaviyo ecosystems.
This BOOM! by Cindy Joseph breakdown is framed as a strategy audit, using the brand's existing automations to show how I analyze flows, revenue contribution, lifecycle logic, and optimization opportunities.
Full Klaviyo Ecosystem Audit
Audit Study - Existing Flow System
BOOM! by Cindy Joseph
Pro-Age Revolution Beauty Brand
Audit-style study - strategic analysis of existing flows, not a personal client project.
in attributed revenue across 5 automated flows
Results Snapshot
Revenue and engagement across the audited flow set
Attributed revenue across the featured automated flow ecosystem.
Win-Back Email #3 generated the biggest single revenue result in the audit.
Back-in-Stock Email #1 led engagement while monetizing waitlist demand.
Browse Abandon + Abandoned Cart top emails alone show clear recovery impact.
| Flow | Emails | Top Open Rate | Top Revenue | Status |
|---|---|---|---|---|
| Browse Abandon | 2 | 53% | $11.2K | Live |
| Abandoned Cart | 7 | 52% | $33.9K | Live |
| Win-Back | 4 | 46% | $59.2K | Live |
| Back-in-Stock | 2 | 55% | $38.4K | Live |
| Sunset / Re-permission | 3 | 17% | $31.9K | Live |
| Upsell Lead-to-Sale | 6 | 34% | $21.6K | Live |
Flow Navigation
One ecosystem, six flow audits
🛍️ Browse Abandon
Audit Study - Existing Flow
Browse Abandon Flow
A two-email viewed-product recovery sequence that leans on curiosity first, then objection removal, without rushing into discounting.
- Product Name ≠ "Boom Touch"
- Product Name ≠ "Boomstick Rose Nude™"
- Product Name ≠ "Refine Your Life - Workshop"
- Checkout Started = 0 times since starting flow
Flow Structure
Viewed-product entry with clean exit logic
Email Timeline
Simple timing that catches intent without crowding the inbox
Launch the first reminder while browsing intent is still fresh.
Shift from product nudge to support and objection handling.
Email #1
Live
Thinking about Boom? Here's another look...
Email #2
Live
Got questions about Boom?
Results
Strong first email, intelligent support follow-up
Email #1 carries the commercial weight of the sequence.
The first send lands while intent is still warm.
Discount-free curiosity still converts.
| Metric | Email #1 | Email #2 |
|---|---|---|
| Open Rate | 53% | 47% |
| Click Rate | 8% | 4% |
| Placed Order | 1.5% | 0.5% |
| Revenue | $11,200 | $910 |
| Delivered | 11,222 | 3,030 |
| Skipped | 29,462 | 40,222 |
- The 2-hour delay is optimal and catches active intent without feeling intrusive.
- The flow filter keeps this audience out of higher-intent checkout recovery sequences.
- Email #1 protects margin by using curiosity instead of a discount.
- Email #2 pivots to support, addressing objections instead of repeating the same product push.
- What I'd test: add a time-limited discount only in Email #2, then add Email #3 on Day 3 with stronger testimonial-led proof for cold non-openers.
- Sequence emails with different angles: curiosity first, then support.
- Use flow filters to prevent overlap with higher-intent flows.
- The support angle in Email #2 converts hesitant browsers better than repeating a discount.
🛒 Abandoned Cart
Audit Study - Existing Flow
Abandoned Cart Flow
A long-form, nine-day recovery system that uses urgency, branch logic, education, discount drafts, and value content to keep late converters in play.
- Items ≠ "Refine Your Life - Workshop"
- Items = "BOOM SUN™"
- Placed Order = 0 times since starting flow
- Checkout Completed = 0 times since starting flow
- Person is not suppressed
- Bounced Email < 3 over all time
- Person is in "Abandoned" list
Flow Structure
Recovery logic with branching and draft opportunities
Email Timeline
Urgency first, then education, then discount, then value
Lead with cart-holding urgency while the shopping session is still recent.
Non-openers get Email #1B with a fresh subject line instead of being ignored.
Escalate urgency with a deadline-based last-chance message.
Shift into ambassador and education-led content.
Introduce a 10% off offer that is currently sitting unused.
Layer in the final deadline on that discount.
End with blog content to re-engage slower converters through value.
Email #1Live
We're holding your Boom items (for now)
Email #1BLive
Still thinking about Boom?
Email #2Live
Your Boom is waiting... (Last chance to order)
Email #3Live
NEW Boomstick Glimmer tip (inside)
Email #4Draft
Who knew my skin could look so dewy with this?
Email #5Draft
LAST DAY: Get 10% off everything
Email #6Live
7 makeup tips = 1 new Boom look
Results
Branching logic plus angle shifts keep the sequence productive
Email #1 does the heaviest recovery work right away.
The first urgency email drives the strongest action rate.
The opening reminder converts before discounts are needed.
Extra discount touches are already built but not live.
| Metric | Email #1 | Email #1B | Email #2 | Email #3 | Email #6 |
|---|---|---|---|---|---|
| Open Rate | 52% | 46% | 45% | 42% | 39% |
| Click Rate | 11% | 7% | 8% | 7% | 7% |
| Placed Order | 5.4% | 2.6% | 3.2% | 0.5% | 0.5% |
| Revenue | $33.9K | $13.9K | $16.8K | $2.74K | $2.76K |
| Delivered | 7,709 | 6,908 | 6,625 | 6,386 | 5,953 |
- The conditional split after 20 hours is the smartest element: non-openers get a fresh subject line instead of being ignored.
- The 7-email sequence over 9 days is long enough to capture late converters without ending too quickly.
- The angle progression is strong: urgency → urgency → education → discount → value content.
- Activating Email #4 and #5 could unlock meaningful extra recovery from the existing traffic volume.
- Email #6 shows sophisticated understanding that not every buyer converts through urgency alone.
- Use conditional splits to give non-openers a second chance with a fresh angle.
- Transition from urgency into value content for colder, late-stage subscribers.
- Keep at least one email discount-free to protect brand positioning.
🔄 Win-Back
Audit Study - Existing Flow
Win-Back Flow
A patient reactivation sequence that waits 60 days before escalating from a soft 10% offer to a stronger 15% rescue offer for lapsed customers.
- Placed Order = 0 times since starting flow
- Viewed Product = 0 times since starting flow
Flow Structure
Discount escalation with breathing room between offers
Email Timeline
Long delay, then stronger incentives only when needed
Respect the customer and avoid post-purchase fatigue.
Introduce deadline pressure on the first offer.
Refresh the sequence with the strongest offer after meaningful distance.
Close the best-offer window with hard urgency.
Email #1Live
10% off our entire store... (Exclusive coupon inside)
Email #2Live
Last day to save 10%... (Ends in 24 Hours)
Email #3Live
Our best discount, just for you. (48 hours only)
Email #4Live
Ends at midnight: Last chance to save 15%
Results
The strongest revenue sits inside the upgraded offer
Email #3 proves the stronger offer lands best after a pause.
The upgraded offer also re-energizes engagement.
Escalation is controlled instead of immediate.
| Metric | Email #1 | Email #2 | Email #3 | Email #4 |
|---|---|---|---|---|
| Open Rate | 36% | 35% | 46% | 42% |
| Click Rate | 2% | 1% | 6% | 3% |
| Placed Order | 0.4% | 0.3% | 1.5% | 1.0% |
| Revenue | $2.62K | $1.48K | $59.2K | $37.3K |
| Delivered | 8,248 | 7,462 | 51,999 | 51,124 |
- The discount escalation is smart: 10% first, 15% only when early nudges fail.
- Waiting 60 days before the first email respects the customer and reduces fatigue.
- Email #3 is the hero; the gap after Email #2 makes the upgraded offer feel new.
- The offer spacing matters just as much as the offer itself.
- What I'd test: add a non-discount bridge email between Email #2 and Email #3 using storytelling or social proof.
- Patience pays when re-engaging past customers.
- Escalate discounts strategically to protect margin on early touches.
- The gap between offers matters as much as the offers themselves.
📦 Back-in-Stock
Audit Study - Existing Flow
Back-in-Stock Flow (Boom Cotton)
A waitlist automation that does more than confirm interest: it cross-sells alternative moisturizers while the customer waits, then leaves the true in-stock announcement sitting in draft.
Flow Structure
Waitlist confirmation plus missing announcement follow-up
Email Timeline
Immediate confirmation, delayed announcement
Confirm the waitlist sign-up and cross-sell alternative products right away.
The true "back in stock" announcement exists but is not live.
Email #1Live
Thanks! Boom Cotton will return...
Email #2Draft
Yay! Boom Cotton is back!
Results
The waitlist confirmation is already doing real revenue work
Email #1 monetizes waiting customers before restock happens.
Waitlist intent creates naturally high engagement.
The actual back-in-stock announcement still is not live.
| Metric | Email #1 | Email #2 |
|---|---|---|
| Open Rate | 55% | 0% (Draft) |
| Click Rate | 9% | — |
| Placed Order | 2.6% | — |
| Revenue | $38.4K | $0 |
| Delivered | 13,290 | 0 |
- Email #1 is a masterclass in turning waiting into buying, generating $38.4K before the product returns.
- The cross-sell logic is strong because it acknowledges the original need while redirecting the purchase path.
- Email #2 being draft is the clearest missed opportunity in the whole ecosystem.
- What I'd add: activate Email #2 immediately and add a third urgency email warning that Boom Cotton is selling fast.
- A waitlist confirmation email is a revenue opportunity, not just a courtesy.
- Cross-selling during the waiting period captures buyers in high-intent mode.
- Always activate the actual back-in-stock announcement email.
🌅 Sunset Flow
Audit Study - Existing Flow
Sunset Flow (Re-permission)
A deliverability-protection sequence aimed at formerly engaged subscribers who have gone cold, blending re-permission language with list hygiene and selective incentives.
- Created ≥ 120 days ago
- Clicked Email = 0 times in last 90 days
- Opened Email = 0 times in last 90 days
- Has clicked email at least once over all time
- Has received email at least once over all time
- Clicked Email = 0 times since starting this flow
- Placed Order = 0 times since starting this flow
- Checkout Started = 0 times since starting this flow
- Person is not suppressed
Segment & Structure
Precise re-permission targeting with automated list hygiene
Email Timeline
Re-permission first, then offer, then preference control
Ask whether they still want Boom emails and explain what they would miss.
Offer a 15% incentive to fence-sitters who still have commercial potential.
Give preference options: keep all emails, hear less, or follow on social.
Set Unengaged = True and protect future deliverability automatically.
Sunset 1bLive
{{ first_name }}, still want boom?
Sunset 2bDraft
15% off for you, {{ first_name }}...
Sunset 3Live
{{ first_name }}, still want to see our...
Results
Deliverability-focused flows can still generate serious revenue
The sunset flow still monetizes while protecting list quality.
Sunset 3 reaches the biggest delivered volume in this flow.
This is a deliverability-first automation with bonus revenue.
| Metric | Sunset 1b | Sunset 2b | Sunset 3 |
|---|---|---|---|
| Open Rate | 17% | 5% | 10% |
| Click Rate | 5% | 1% | 1% |
| Placed Order | 0.2% | 0.2% | 0.0% |
| Revenue | $31.9K | $16.4K | $5.47K |
| Delivered | 169,517 | 148,367 | 194,764 |
- The primary goal is deliverability protection, but the sequence still generated $53.7K+ across its current steps.
- The segment definition is precise because it targets people who used to engage, not total strangers.
- First-name personalization is especially important for this audience segment.
- Sunset 2b being draft is a missed opportunity because it is the most direct lever for fence-sitters.
- The final profile-property update makes list hygiene operational instead of manual.
- Sunset flows protect deliverability and can still generate revenue.
- Target formerly engaged subscribers, not every cold contact on the list.
- Automate list hygiene with profile updates so the system stays clean by default.
⬆️ Upsell Flow
Audit Study - Existing Flow
Upsell / Lead-to-Sale Flow
The most sophisticated sequence in the audit: discount delivery, storytelling, urgency, UGC, and community-based identity building all work together inside one lead-nurture flow.
- Placed Order = 0 times since starting flow
- Checkout Started = 0 times since starting flow
- Bounced Email Hard = 0 times over all time
Flow Structure
Discount delivery paired with content-first nurture
Email Timeline
Coupon promise first, then story, urgency, UGC, and community
Deliver the promised 10% coupon and meet the list-growth offer fast.
Re-try the entry touch with a curiosity-led subject line.
Brand philosophy and emotional positioning with no sales ask.
Return to urgency once trust and context have been built.
Let a reader's story do the persuasion work.
Use identity-based community proof to deepen emotional fit.
Educational value content waiting to be activated.
Email #1Live
10% off our entire store... (Coupon code inside)
Email #1BLive
Thinking of trying Boom? Here's an exclusive discount...
Email #2Live
Aging = Living (Here's why...)
Email #3Live
Last day to save 10%... (Ends in 24 Hours)
Email #4Live
We didn't ask her to write this... (but we have to share)
Email #5Live
100 silver-haired women
Email #6Draft
We become more as we age, not less.
Results
Trust-building content supports the commercial emails around it
The first coupon delivery email captures the highest direct revenue.
Entry-point intent is strongest at the first touch.
Story, UGC, and identity-building support later conversion.
| Metric | Email #1 | Email #1B | Email #2 | Email #3 | Email #4 | Email #5 |
|---|---|---|---|---|---|---|
| Open Rate | 34% | 11% | 20% | 24% | 24% | 24% |
| Click Rate | 4% | 2% | 1% | 2% | 3% | 3% |
| Placed Order | 1.6% | 0.4% | 0.0% | 0.5% | 0.1% | 0.1% |
| Revenue | $21.6K | $2.17K | $274 | $4.03K | $786 | $851 |
| Delivered | 14,191 | 8,257 | 7,625 | 8,852 | 10,981 | 10,736 |
- This is the most sophisticated flow in the audit because it nurtures leads before repeatedly pushing the sale.
- The sequence moves from discount → story → urgency → UGC → community, building a complete brand relationship in under a week.
- Email #2 and Email #5 are not revenue heroes on their own, but they build the trust that helps later conversion emails work.
- What I'd test: activate Email #6 and add a seventh email with product-education content for hesitant buyers.
- Content emails with no hard sell can make later sales emails perform better.
- Identity-based marketing is stronger than discount-only sequencing for values-driven brands.
- UGC storytelling often outperforms polished brand copy in beauty conversion paths.
Strategic View
The Full Automation Ecosystem - My Strategic Perspective
The 6 flows work as a connected system, not as independent sequences.
- Browse Abandon and Abandoned Cart protect revenue at the consideration stage.
- Win-Back and Upsell work together to maximize customer lifetime value.
- Back-in-Stock captures demand that advertising creates but inventory cannot immediately fulfill.
- Sunset keeps the whole ecosystem healthy by maintaining list quality.
- Flow filters prevent overlap, so subscribers do not get two urgency emails from different flows at the same time.
- Discount escalation is carefully controlled; not every flow offers incentives, and the ones that do increase them gradually.
- Content emails are placed strategically, so BOOM! never feels purely transactional.
- Activate all draft emails, especially Abandoned Cart #4/#5, Sunset 2b, Back-in-Stock #2, and Upsell #6.
- Add a Welcome Flow because there is no dedicated new-subscriber nurture sequence.
- Add a Post-Purchase Flow for reviews, usage tips, replenishment reminders, and retention-building follow-up.
- Improve Back-in-Stock Email #2 because it is the clearest single missed opportunity in the audited ecosystem.
Portfolio Sections
A categorized portfolio built from the actual files in your Drive.
Each section below is dedicated to one type of work: email designs, flows, segmentations, popups, copywriting, planning, and proof.
Email Designs
Email design archive
A full design gallery showing ecommerce-focused email layouts, promotions, product-led sends, feature emails, and mobile-first campaign structure.
Flows
Lifecycle flow concepts
Flow strategy examples showing how I think about recovery, nurture, post-purchase communication, re-engagement, and retention sequencing.
Recovery
Abandoned Cart
Designed to recover abandoned carts with reminder timing, product recall, and a clear path back to checkout.
Recovery
Abandoned Checkout Flow
Built for high-intent shoppers who reached checkout but did not convert, using urgency and clearer purchase framing.
Intent follow-up
Browse Abandon Flow
Re-engages product viewers before they add to cart by reminding them of interest and encouraging a return to the product page.
Retention
Customer Upsell Flow
Supports repeat purchase and order-value growth through complementary recommendations and follow-up timing.
Post-purchase
Post Purchase Flow
Focused on onboarding, confidence-building, and the next-best action after a customer completes their order.
Recovery
Site Abandon Flow
Reconnects with interested visitors earlier in the journey with a softer return path before cart-stage recovery is needed.
List health
Sunset Unengaged Flow
Protects engagement quality by re-engaging or phasing out inactive subscribers before they hurt deliverability.
Onboarding
Welcome Flow
Introduces the brand, communicates value fast, and moves subscribers toward their first purchase.
Onboarding
Welcome Flow 2
An alternate onboarding structure with a different first-touch narrative and conversion journey.
Reactivation
Winback Flow
Built to bring back lapsing customers with relevant messaging, stronger timing, and a reason to re-engage.
Segmentations
Klaviyo audience logic and segmentation work
Examples of how I structure targeting for VIPs, high-potential buyers, cross-sell opportunities, reactivation, and suppression.
Pop Up Forms
Lead capture concepts and signup assets
Popup work focused on list growth, better first impressions, and a clearer value exchange for new subscribers.
Copywriting
Email messaging and content structure
Copy examples that show offer framing, storytelling flow, headline clarity, and action-focused email structure.
Planning & Proof
Campaign planning, certification, and supporting materials
The assets that support the strategy side of the portfolio: campaign calendars, certification proof, and supporting documents.
Campaign calendar
Monthly planning example
Structured around launches, promotions, educational content, and send pacing across the month.
Open full-size calendar
Certification
Klaviyo Product Certified
Direct proof of certification to support your positioning as a Klaviyo-focused email marketing specialist.
Open certification image
CV
Professional background
A direct PDF resource for clients, recruiters, or agencies who want your background summary.
Open CV PDF
Portfolio link
Portfolio document
A local PDF version of your portfolio link resource, included so every file in the folder is represented on the site.
Open portfolio link PDFServices
What I can support inside your retention marketing system.
Klaviyo account audits
Review flows, signup experience, segmentation, campaign rhythm, and conversion gaps to prioritize what moves retention first.
Flow strategy & buildout
Welcome, cart recovery, browse abandonment, post-purchase, sunset, win-back, and custom lifecycle automations.
Campaign planning
Promotional calendars, product launch planning, weekly send strategy, and audience-aware campaign sequencing.
Popup & list-growth strategy
Lead capture concepts that support cleaner acquisition, better offer framing, and a stronger first-touch experience.
Copy & creative direction
Messaging support for campaigns and flows, with structure built for readability, persuasion, and brand clarity.
Optimization support
Test ideas, reporting reviews, content refinements, and retention-focused improvements after launch.
Process
A practical workflow from audit to launch to optimization.
Audit the current setup
I review signup forms, existing flows, campaign patterns, and messaging consistency to find the clearest opportunities.
Build the strategy
We define priorities, customer journey gaps, content angles, and what needs to be launched first for the biggest impact.
Create the assets
I structure the emails, popup concepts, campaign plans, and supporting copy needed to move the project forward.
Refine after launch
Performance review turns into smarter next steps, clearer tests, and ongoing improvements tied to retention goals.
About
Email marketing with strategy, structure, and a strong understanding of Klaviyo.
I'm Bara Belgacem, an email marketing specialist from Tunisia with Klaviyo product certification, focused on helping ecommerce brands create better customer journeys through flows, campaigns, lead capture, and sharper messaging.
My portfolio reflects the kind of support I enjoy most: practical retention work that combines planning, copy, visual direction, and execution thinking into a cleaner system.
Contact
Let's build a portfolio-ready retention system for your next client or brand.
Available for freelance email marketing projects, Klaviyo support, campaign planning, and lifecycle optimization work.
Name: Bara Belgacem
Email: belgacembara777@email.com
Phone / WhatsApp: +21627160805
Location: Tunisia
Portfolio: Google Drive Portfolio
LinkedIn: linkedin.com/in/bara-belgacem-196abb332/